Tuesday, March 15, 2011

Best Beauty Advice Found on YouTube

YouTube is one of the largest online societies to share the best and newest trends in hair, makeup, and fashion. Need to know how to get Victoria 's Secret curls in 15 minutes? Try searching YouTube. Which new L'Oreal mascara will give you the longest lashes? Yep, YouTube has hundreds of videos on that, too.

Just how massive is this online beauty community? Well, some of its biggest and best "beauty gurus" boast over 600,000 subscribers, with those numbers growing every single day. In YouTube lingo, the "beauty gurus" are the hundreds of self-proclaimed go-to beauty expert girls who review the latest beauty products, share hair and makeup tips and tricks, and even relay upcoming trends of the season and ways to "get the look for less." Some of the most popular and top beauty channels you will find today are: Allthatglitters21, Juicystar07, Makeupbytiffanyd, michellephan, and andreaschoice, just to name a few. These are the power girls of YouTube, all of whom have a cult following that spreads across various social media spectrums; Twitter,Facebook, and even their own personal websites and online shopping stores.
Leading the revolution, Elle and Blair Fowler have a combined 900,000 subscribers on YouTube alone, and their own online shopping boutique GlitzyGlam.com is only one of the many ways they have chosen to branch out online. Most recently, they launched a new website, ElleandBlair.com,that covers everything their YouTube channels do, but also includes a forum that lets girls discuss amongst themselves any topic of choice, mostly beauty and fashion related, and further, lets them create their own profile pages within the interactive website.
These girls are genius, powerful, and they really do know their stuff when it comes to everything beauty related.

I started watching Elle three summers ago, when barely anyone knew who she was, and she celebrated her "100th Subscriber on YouTube" with a celebratory video and a grateful message thanking everyone. She was astonished that one hundred people had cared enough to watch her videos on things as frivolous as hair and makeup. Almost three years, and over 67 million YouTube channel views later, Elle still acts as if she were in her college bedroom, making videos for only one hundred of us or so.

Since that summer of 2008, millions have joined the movement. Whether it's subscribing to Elle's channel and other girls like her, or making their own channel that offers unique opinions and advice on makeup products and "outfits of the day," these girls' beauty tips are invaluable, and watching various "product reviews" has saved me hundreds of dollars on buying all the latest mascaras, like I used to, and testing them all myself. Now, there's a guru for that.
Do you participate in YouTube's beauty community? If you do, who are your favorite gurus?

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